PR: Top Ranking Apps From the Foothills of North Carolina

by Dustin   on August 18, 2010
Filed under Press Release

Acclaimed illustrator, Kyle T. Webster and Denis Hennessy have introduced Plates! 1.0, their new game for iPhone and iPod touch. Plates! is a fast-paced game of kitchen mayhem in which plates of food zoom by on conveyor belts, while the player tries to quickly add the right sauce to each food. The game starts off at a manageable pace but quickly accelerates to a frantic speed, while adding more difficulty.

Winston-Salem, North Carolina – Winston-Salem, North Carolina is not known as a hotbed of activity for iPhone game development, but acclaimed illustrator, Kyle T. Webster, is out to change that. His first game, ‘White Lines’ was released in March of 2010 and it soared into the top 20 games list in the Apple iTunes store. When over 25,000 copies of ‘White Lines’ sold in just two months, Kyle decided to dive deeper into game development and has not looked back.

Kyle partnered with a developer, Denis Hennessy, in Ireland, to build four more games. The two developers found each other on Twitter. The first of their games, ‘Plates!,’ went on sale this past Monday, August 16th in the iTunes store. Though Kyle and Denis (a founding partner of the nimble development team, Peer Assembly) have never met in person, they sometimes feel as if they share an office space, thanks to software like Skype, which allows them to video chat and collaborate in real time.

‘Plates!’ is a fast-paced game of kitchen mayhem in which plates of food zoom by on conveyor belts, while the player tries to quickly add the right sauce to each food. The game starts off at a manageable pace but quickly accelerates to a frantic speed, while adding more difficulty in the form of dynamite sticks hidden in hotdog buns that can easily be mistaken for regular hotdogs. If a player puts the wrong sauce on a food, forgets to add a sauce, or ’sauces’ a dynamite hotdog, the game is over.

Kyle, an illustrator and designer by trade, created the game concept and designed the graphics and animations for ‘Plates!’, and Denis made it all work perfectly on the IOS platform. After five months and more than 30 full game iterations, ‘Plates!’ was ready for submission to Apple in the first week of August. The game was approved one week later and Kyle prepared some last minute marketing materials to line up with the launch on August 16th.

‘Plates!’ cracked the top 75 games list in the USA after its first day in the App Store in the Family category, and Apple Europe has already expressed an interest in featuring the game. MacWorld UK will release a 4 star review this week, as well. In its first day on the market, three unsolicited reviews were published on Monday and all gave ‘Plates!’ very high marks. Additionally, a promotional video featuring first-time game players’ reactions to the game and the video was posted on YouTube. Ads were purchased for placement on some prominent game review sites, and a web page, digital press packet, and Twitter feed were also created to help the game gain a foothold in the overcrowded iPhone game marketplace.

Kyle is hopeful not only that ‘Plates!’ will become a success, but that the attention paid to his games will perhaps encourage other developers in Winston-Salem to create some strong and exciting entries for the marketplace. Thanks to the ubiquity of the technology required to make these apps, the opportunity exists for residents of smaller towns and cities around the world to make a real splash in the iTunes store.

Device Requirements:
* iPhone, iPod touch, and iPad
* Requires iPhone OS 3.0 or later
* 12.9 MB

Pricing and Availability:
Plates! 1.0 is only $0.99 USD (or equivalent amount in other currencies) and available worldwide exclusively through the App Store in the Games category.

Plates! 1.0: http://platesgame.com
Purchase and Download: http://itunes.apple.com/us/app/plates/id385485935?mt=8
YouTube Video: http://www.youtube.com/watch?v=7ODweUgdS4g
Screenshot: http://www.platesgame.com/images/IMG_0013.jpg
App Icon: http://www.platesgame.com/images/plates512.png
Media Assets: http://platesgame.com/press.html

Big Mouse Media is a new gaming company owned by Kyle T. Webster, an illustrator and designer for The New Yorker, Time, The NY Times, and most other national publications. Big Mouse’s first game, ‘White Lines’ was featured three times in the US Apple Store and made it into the top 20 Paid Games list in March, 2010. Copyright (C) 2010 Kyle T. Webster, Inc.. All Rights Reserved. Apple, the Apple logo, iPhone and iPod are registered trademarks of Apple Inc. in the U.S. and/or other countries.

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