Get ready to build the ultimate mall! Today, PlayFirst is launching Mall Stars, a freemium strategy game for iPhone and iPad.
In Mall Stars, players build and customize their malls to cater to larger-than-life VIP customers, the ‘Stars’. Each Star has his or her own favorite products and attractions. By filling their malls with must-have products and attractions, players excite the Stars into frantically fun Shopping Frenzies and earn special bonuses.
According to our CEO, Marco DeMiroz, “Mall Stars is at the forefront of a new wave of immersive freemium-strategy games coming to the mobile market. These games redefine the strategy game mechanics by adding layers of immersive game play in multiple dimensions to inspire longer and more engaging play sessions.”
Mall Stars launches with an initial set of ten Stars with fun animations and back-stories. The Stars include: Cathy Cashian, a reality show starlet who adores the latest fashions at the Louie Baton boutique; Duncan Hoops, a iconic sports legend, who shops at Sports-a-Holic for his favorite products, and more! You view the trailer here: http://bit.ly/KRvx0E
The official press release is here:
Thanks and feel free to let me know if you have any questions!
Marketing Coordinator , PlayFirst
Developer Website: http://www.playfirst.com