Here’s a bit of exciting news we just received in our PR inbox: the makers of the hit game series Tap Tap Revenge have partnered with music production house Warner Music Group. The agreement will presumably allow Tapulous to release more Revenge titles with more access to popular music artists. We recently reviewed Tap Tap Nirvana and so this news is exciting, especially for us here at AC.
The agreement allows Tapulous to offer an unprecedented range of music to its 30 million users and gives WMG’s artists valuable exposure to a highly engaged audience. Over the next year Tapulous will release and promote four premium games featuring top WMG artists. Games will include the artist’s greatest hits and bonus tracks of remixes, previously unreleased material or live recordings.
The partnership solidifies Tapulous’s leadership at the intersection of music and gaming as they now have relationships with all major labels and proves the Tap Tap series to be a powerful platform for driving music purchases and engaging fans.
Full press release follows:
Tapulous Partners with Warner Music Group
Partnership combines Tapulous’ market-leading iPhone game franchise with Warner Music Group’s large catalog of world-renowned artists
NEW YORK and Palo Alto, Calif. – June 4, 2010 – Tapulous, the leading developer of music games for the iPhone and iPod touch, and Warner Music Group (NYSE: WMG) today announced an agreement that opens the Tap Tap Revenge gaming franchise to some of the hottest acts in music.
This partnership allows Tapulous to offer an unprecedented range of music to its 30 million users and gives WMG’s artists valuable exposure to a highly engaged audience. Under the terms of the agreement, over the next year Tapulous will release and promote four premium games featuring top WMG artists. Premium paid games will include the artist’s greatest hits and bonus tracks of remixes, previously unreleased material or live recordings. In addition, Tapulous will sell downloadable songs from WMG’s artists as part of its wildly popular Tap Tap Revenge game and its groundbreaking new release Riddim Ribbon.
Tapulous will also roll out an in-game Warner Music Group Channel featuring WMG’s music catalog and premium games. To date, Tapulous has sold more than five million songs in its store, and each week users download a half million copies of the Tapulous featured track.
“At WMG we were early believers in the enormous opportunities to experience music on the mobile platform and in pursuing those opportunities we try to look for new ways to grow that business and provide consumers with innovative ways to discover and consume music on their mobile devices,” said Mark Pinkus, Senior Vice President, Worldwide Licensing, Rhino Entertainment, WMG’s catalog division. “With Tapulous’ exciting family of games, we’re adding yet another compelling content experience and offering our artists a unique and powerful platform for engaging with fans around the world.”
Tim O’Brien, VP of business development at Tapulous added, “Warner Music Group has incredible current and catalog artists, and we are thrilled to bring these stars to the Tapulous mobile gaming platform. Our games are fun, social and addictive. This creates a strong opportunity for artists and labels, as the experience deepens fans’ appreciation of legendary tracks and allows them to discover new hits.”
Tapulous’ flagship games, Tap Tap Revenge and Riddim Ribbon, are highly graphical rhythm music games that set skill-based gameplay to popular music tracks. The result is a highly entertaining gaming experience that appeals to both gamers and music fans. In addition, the ongoing introduction of new music tracks, as well as in-game social interaction, keeps the user experience fresh and encourages music exploration and purchases.
Tapulous is a leading mobile games developer. Its flagship game Tap Tap Revenge has been installed by more than 30% of iPhone/iPod touch users and remains the most successful gaming franchise on the iPhone platform. Founded in 2008 and based in Palo Alto, California, the company is angel funded and profitable. For more information, please visit http://www.tapulous.com.
About Warner Music Group
Warner Music Group became the only stand-alone music company to be publicly traded in the United States in May 2005. With its broad roster of new stars and legendary artists, Warner Music Group is home to a collection of the best-known record labels in the music industry including Asylum, Atlantic, Cordless, East West, Elektra, Nonesuch, Reprise, Rhino, Roadrunner, Rykodisc, Sire, Warner Bros. and Word. Warner Music International, a leading company in national and international repertoire, operates through numerous international affiliates and licensees in more than 50 countries. Warner Music Group also includes Warner/Chappell Music, one of the world’s leading music publishers, with a catalog of more than one million copyrights worldwide.
One of the most successful app franchises in the App Store are those of the Tap Tap Revenge series. Tapulous, the developer of the Tap Tap Revenge apps including Tap Tap Revenge 2, Tap Tap Revenge 3 and others, has been busy expanding the series with several band specific versions of their most popular game. These band specific versions include many popular tracks from each band and so far they have released games with tracks from Coldplay, Nine Inch Nails, Lady Gaga and Justin Beiber. Tap Tap Nirvana, or Nirvana Revenge, is the latest band specific version of this popular “guitar hero-esque” game for the iPhone.
Just as in many of the other versions of Tap Tap Revenge, you have four levels to chose from. The easiest level, and pretty much the only one I could keep up with, has you tapping on just one chord at a time. The chords come at you down the guitar strings and you must tap them on the right string at the right time. Too soon or too late is no good and some you have to tap and hold. The hardest level – extreme – is for the tap pros that have awesome finger coordination and timing to keep up with all of the chords.
The best part of this app is the music. Since I am a product of the “grunge” bands of the 90’s this app fits well into my likings as nirvana was a staple in my college years. When you first install the app be sure do do the full download of tracks, that way you can start tapping to your favorite track right away. The tracks included on Tap Tap Nirvana are: All Apologies, Breed, Breed Live, Heart Shaped Box, In Bloom, Lithium, Lithium Live, Rape Me, Smells Like Teen Spirit, You Know You’re Right, Come As You Are, and Stay Away.
There are also two gameplay modes: Career and Battle Mode. In Career, you play by yourself and try and beat your previous scores. In Battle mode, you play head to head against someone that has the game installed on their own iDevice nearby. In battle mode you connect to your friends device (or you can host a game and have him or her connect to your device) and you go head to head. I didn’t get a chance to play this mode but for Nirvana or Tap Tap Revenge fans I can see how this would be a lot of fun. The great thing here is that no wifi connection is needed as the device to device connection is done over bluetooth.
Similar to other Tap Tap Revenge hits, Nirvana Revenge doesn’t disappoint in both gameplay and the available tracks in the apps. If you’re a fan of other Tap Tap Revenge editions and also a fan of Nirvana then you can’t go wrong with this game. Highly recommended for Nirvana fans and quitar hero fans.
What We Liked: Gameplay and Tracks by Nirvana.
What We Didn’t Like: Not all of Nirvana’s hits are on here, though that’s to be expected.
Tap Tap Revenge 3 was by far the most anticipated game on the app store this month. And to me, it was worth the wait. After introducing push notifications in the last “version” (TTR 2.6), there was a lot of negative feedback. Tapulous say they have looked at the problem, and push works in Tap Tap 3.
What I really love about this game is the layout. At the title menu, you scroll along the “wheel” to select your gameplay. Career, the new quick play function, online, or two player. Tapulous have (and I think this is great) included avatars in this version. As well as the track store option, you can choose to buy avatar items such as guitars, backgrounds and clothes. At first, I thought you had to buy in-game currency with real life cash, but my heart quickly started beating again when I found out that you earn coins by completing songs in a reasonable position. Another new feature is levels. Now, Tapulous kind of introduced this feature in Tap Tap 2.x, but said it was experimental. In online play, you earn exp, and like most games, level up. At higher levels, you can enter better rooms with people more your caliber. What I also like is at the end of an online session, the winner is displayed at the top. It also says how many coins/exp he/she earned. If you tap the chat tab at the top of the online menu, you can chat with other players currently in your session. This is a feature that everyone wanted in Tap Tap 2.x.
Moving on to the actual gameplay, each song has it’s own unique, original theme. Tapulous have completely re-designed the structure of it. Special tappers, normal tappers, shakers, everything has a new image. Also in online gameplay, you can see the current players avatars at the top rightof the screen. Every now and then one might move up or down. This is good, because instead of it just saying what place you are out of x amount of people, you can actually see that person you wanted to beat, or that noob that everybody thrashes.
In every aspect of the game, tapulous have completely changed everything. Some may say it’s bad, but the majority of people I asked thought the changes were for the better. In conclusion, Tap Tap Revenge 3 has original, well thought out gameplay, but lacks the loading speeds that you may find in other apps. This is mainly because the online section is hosted on the web, not downloaded into the app itself. That means, every time you switch pages, you are downloading a different page. This could be improved by building in the online section, so we can move between sessions quicker! But most importantly, the price. Tap Tap Revenge 3 is in the $0.99 category, so be sure to snap it up before the price is raised! Thanks, Tapulous, for an excellent game!